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Review these questions and keep them at hand as you complete this lesson's readings. These questions will help you
internalize the reading materials and apply the concepts.
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1.) What is a communication audit? Why would an organization want to undertake one?
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2.) Why is the "scope" of a communication audit important?
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3.) What are the most important outcomes or results of a communication audit?
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4.) When is the best time for an organization to do its communication audit? Why? Are there better approaches or alternatives
in your view? Should the audit be scheduled or unscheduled?
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5.) What topics are audited in a communication audit?
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6.) Please review the steps ("methodology") for completing the communication audit. Which ones would you do first if you were
conducting the audit? Last? Why?
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7.) What is an "external" audit, and why should one be done?
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8.) What methods would you devise to ensure that the communication audit's results were accurate and properly reported?
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9.) What is the worst possible outcome, in your view, of conducting a communication audit? The best?
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10.) Can you apply the communication audit process to your own personal communication?
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