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Study Questions 3

Review these questions and keep them at hand as you complete this lesson's readings. These questions will help you internalize the reading materials and apply the concepts.

 

1.) What is a communication audit? Why would an organization want to undertake one?

 

2.) Why is the "scope" of a communication audit important?

 

3.) What are the most important outcomes or results of a communication audit?

 

4.) When is the best time for an organization to do its communication audit? Why? Are there better approaches or alternatives in your view? Should the audit be scheduled or unscheduled?

 

5.) What topics are audited in a communication audit?

 

6.) Please review the steps ("methodology") for completing the communication audit. Which ones would you do first if you were conducting the audit? Last? Why?

 

7.) What is an "external" audit, and why should one be done?

 

8.) What methods would you devise to ensure that the communication audit's results were accurate and properly reported?

 

9.) What is the worst possible outcome, in your view, of conducting a communication audit? The best?

 

10.) Can you apply the communication audit process to your own personal communication?

 

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